Penfield's (1958) Research on the Memories of Brain Surgery Patients

question 34

Multiple Choice

Penfield's (1958) research on the memories of brain surgery patients utilized electrical stimulation to produce neural firing.During this procedure the patient was completely awake and able to discuss the memories they were experiencing with Penfield.This was possible because

• A)of arthroscopic surgical techniques.
• B)there are no pain receptors in the brain.
• C)the patients were using biofeedback techniques.
• D)they already had brain damage.

---

Definitions:

Segments

Different parts or areas of a business or market that can be separately analyzed.

ROI

Return on Investment is a measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

Operating Assets

Assets used by a business in its daily operations to generate income, including cash, inventory, and equipment.

Fixed Costs

Refers to costs that do not change in total regardless of the level of production or sales activity, like rent, salaries, and insurance.