Elizabeth No Longer Has a Difficult Time Finding Her Way

question 195

Multiple Choice

Elizabeth no longer has a difficult time finding her way around the new mall because after several visits she has developed a(n) _____ of the mall.

• A)cognitive map
• B)behavioral contract
• C)ablation
• D)projective assessment

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Definitions:

Utility

The total satisfaction or benefit that a person gains from consuming a good or service.

Needs and Wants

Basic necessities that are essential for survival and desires that can enhance quality of life but are not essential for survival.

Marketing

The act of marketing, sales, and dissemination of a product or service, encompassing market analysis and promotion.

Wants

Desires or wishes that people have for goods and services that can provide satisfaction or utility.