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Negative reinforcement and punishment both decrease the behavior they follow.
Rebate
A consumer discount in which a portion of the purchase price is returned to the buyer in cash; the manufacturer, not the retailer, issues the refund.
Samples
Small portions or quantities of a product distributed free or at a minimal cost to serve as a representation of the whole, allowing potential customers to test before making a purchase.
Premiums
Items or services received for free or at a low cost as an incentive to purchase a product or service, or an additional cost for higher-quality services or products.
Deals
Offers or discounts provided by businesses on products or services to attract customers and increase sales.
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