Explain How Advertisers Often Try to Use Higher Order Conditioning

question 2

Essay

Explain how advertisers often try to use higher order conditioning in their advertisements, and explain why some stores carry imitations of nationally-known products and place them right beside the nationally-known brands.

Examine the influence of cognitive and affective elements on attitude formation and change.

Grasp how marketers strategically position products using functional theory to meet consumer needs.

Understand the concept of attitude formation and change in consumer behavior.

Identify the various hierarchies of effects and their applications in marketing strategies.

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Definitions:

Value-based Pricing

A pricing strategy that sets prices primarily based on the perceived or estimated value of a product or service to the customer rather than on the cost of the product or historical prices.

High Pressure Pump

A pump designed to operate at high pressures, commonly used in various industrial processes, including water treatment, hydraulic systems, and in the oil and gas industry.

Preventive Maintenance

Routine maintenance and inspections to prevent potential failures or breakdowns of equipment.

Useful Life

The estimated period of time over which an asset is expected to be used before it is fully depreciated.