Examlex
In a television commercial, an advertiser shows a party scene with many college-age students having a great time.The advertiser's product, a new lite-beer, is prominently displayed in the scene.This advertiser is hoping that his product will become associated with fun.Therefore, when a college student is in a store, he or she will associate this new beer will good feelings and fun.The advertiser is depending on _____ in selling his product.
Directories
Organized listings of information, often about businesses, people, websites, or services, designed to help users find specific information quickly.
High Delivery Costs
Expenses associated with transporting products from the manufacturer or seller to the consumer, which are significant compared to the overall cost or value of the product.
Banner Blindness
The phenomenon where website users consciously or unconsciously ignore banner-like information, usually ads, on websites.
Click-Through Rate
A metric that measures the percentage of clicks advertisers receive on their ads per number of impressions.
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