Advertisers Often Try to Use Higher-Order Conditioning by

question 162

Multiple Choice

Advertisers often try to use higher-order conditioning by

• A) pairing images which evoke good feelings with pictures of their products.
• B) sounding loud tones at key points in the advertisement.
• C) reducing fear or anxiety as they repeatedly show the same commercial.
• D) repeating the same slogan over and over again.

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Definitions:

Accounts Payable

An accounting entry that represents a company's obligation to pay off a short-term debt to its creditors or suppliers.

Office Equipment

Tangible long-term assets used in the daily operations of an office, including computers, printers, desks, and chairs.

Revenue

The sum of all revenue a company earns from selling products or providing services within a specified timeframe.

Expense

Costs incurred in the process of generating revenue, reflected in the income statement.