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A mantra would most commonly be used in
Perceived Value
The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations, regardless of the actual tangible value.
External Assessments
Evaluations conducted by external entities to measure an organization's performance or compliance with standards, often used for certification or benchmarking purposes.
Increase Benefits
Enhancing the advantages or positive outcomes gained from a product, service, or activity.
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