Examlex
Regarding teenagers and sleep, which of the following statements is FALSE?
Geographic Segmentation
The division of a market into different geographical units such as nations, states, regions, or cities, to customize marketing strategies.
Mass Affluent
A social class characterized by individuals with more wealth than the average population, but not considered wealthy enough to be in the high-net-worth category.
Targeting
The process of identifying and focusing marketing efforts on specific groups of consumers who are most likely to respond positively to particular products or services.
Customer Base
The group of consumers who repeatedly purchase the goods or services of a business, representing the company's market.
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