_____ Is Concerned with Relating Changes in Physical Stimuli to Corresponding

question 199

Multiple Choice

_____ is concerned with relating changes in physical stimuli to corresponding psychological sensations.

• A)Physiological psychology
• B)Psychokinesis
• C)Psychophysics
• D)Psychometry

---

Definitions:

Television Advertising

Is a marketing strategy that uses TV commercials to communicate messages about products or services to consumers.

Jingles

Short, memorable songs or tunes used in advertising to convey a product's attributes or benefits and to increase brand recall.

Advertising Wearout

The phenomenon where an advertisement loses its effectiveness due to repeated exposure over time, leading to audience boredom and a decline in response rates.

Advertising Burnout

A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.