The Most Effective Advertisements Should Include All of the Following

question 244

Multiple Choice

The most effective advertisements should include all of the following characteristics EXCEPT for being

• A)subliminal.
• B)loud.
• C)clear.
• D)attention-demanding.

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Definitions:

Consideration Set

A group of brands or products a consumer evaluates as options for a specific purchase decision.

Smartphone Ratings

Evaluations or reviews that assess the quality, performance, and features of smartphones.

Brands

Represents a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.