Examlex
Ions
High Involvement
Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.
Product Decision
Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.
Hierarchy of Effects
is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.
Eye-Catching
Describes something that immediately attracts attention or stands out visually.
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