You Want to Test People's Reactions to a New Artificial

question 72

Multiple Choice

You want to test people's reactions to a new artificial sweetener, and so you give them coffee with two different kinds of sweetener.However, you are worried about possible cues you may give people as to which sweetener they're getting.So, you have your assistant prepare the packets so she knows which is which but you do not, and then you give the sweeteners to your subjects.This type of experiment is called a _____ experiment.

• A)double-blind
• B)single-blind
• C)placebo effect
• D)placebo bias

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Definitions:

Content Analysis

A research method used to interpret text data through the systematic classification process of coding and identifying themes or patterns.

Primary Unit

The fundamental component or measurement used as the basic building block or starting point for any system, process, or calculation.

Analysis

The process of examining data or details in order to understand information more thoroughly, often used to extract insights or solve problems.

Netnography Research

A research method that studies the behaviors, social interactions, and cultures of participants within online communities.