An Educated Guess About What Is Controlling Some Behavior Is

question 110

Multiple Choice

An educated guess about what is controlling some behavior is called a(n)

• A)experimental control.
• B)hypothesis.
• C)experimental variable.
• D)theory.

Understand the various types of consumer-oriented sales promotions and their objectives.

Recognize methods for testing advertising effectiveness.

Identify different approaches to post-advertising tests and their purposes.

Explain the strategic uses of coupons in marketing.