What Is the Objective of SAS 99

question 77

Essay

What is the objective of SAS 99?

Grasp the concept, implementation, and benefits of the marketing concept for businesses.

Understand the concept and significance of tactical and strategic greening in business sustainability.

Recognize the role of consumers and businesses in the green market and sustainable practices.

Comprehend the essence and dimensions of corporate social responsibility (CSR) including ethical, legal, economic, and philanthropic considerations.

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Definitions:

Self-concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's identity and personal qualities.

Ideal Self-concept

Ideal self-concept pertains to how individuals would like to see themselves, embodying their aspirations and values.

Persona

A detailed profile of a hypothetical or fictional character representing a key segment of a product’s target audience, used in marketing and product design to empathize with customer needs.

Abstract Self-concept

An individual's perception about themselves that is not tied to physical or material reality but consists of beliefs, feelings, and how they see their personality traits.