Personnel Psychologists Are Using Computerized Tests to

question 103

Multiple Choice

Personnel psychologists are using computerized tests to

• A)assess a person's interests and then try to adjust them to his or her present occupation.
• B)assess a person's accumulated knowledge from his college training.
• C)present life-like situations and test reactions to problems posed by situations shown.
• D)present various products that the person is asked to rate in importance to one's interest and goals.

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Definitions:

Commercial Branding

The process of creating a unique identity and image for a product or service in the consumer's mind, mainly for commercial purposes.

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.