Self-Assertion Involves Standing Up for Your Right to

question 83

Multiple Choice

Self-assertion involves standing up for your right to

• A)make requests of other people.
• B)turn down the requests and demands of other people.
• C)change situations that have wronged you.
• D)do all of these.

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Definitions:

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Consumers

Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.