Regarding Persuasion, Which of the Following Statements Is/are TRUE

question 182

Multiple Choice

Regarding persuasion, which of the following statements is/are TRUE?

• A)Persuasion can occur during personal discussions with friends.
• B)Media commercials that attempt to persuade us often take into account the importance of the communicator, the message, and the audience.
• C)Persuasion involves any deliberate attempt to change attitudes or beliefs with information or arguments.
• D)All of these statements are true.

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Definitions:

Searches for Information

The process by which consumers seek out details and facts about products, services, or topics of interest to make informed decisions.

Categories

Groups or classes of items, people, or concepts that share common characteristics or attributes.

Consumer Decision-making Process

The steps a consumer goes through when deciding whether to purchase or not purchase a good or service, typically involving problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Extended Problem Solving

Consumer decisions requiring considerable cognitive activity, thought, and behavioral effort.