Dana Made an a on a Test, Was Asked on a Date

question 155

Multiple Choice

Dana made an A on a test, was asked on a date by a guy in class, and was complimented by several people on her class presentation; but then she cannot find her psychology notes and searches the library and the cafeteria before she remembers that she left them at home.When her mother asks how her day went, Dana wails that it was just awful and relates only the part of her day when her psychology notes were lost.According to Aaron Beck, Dana is exhibiting

• A)all-or-nothing thinking.
• B)selective perception.
• C)overgeneralization.
• D)personification.

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Definitions:

Transactional Marketing

A business strategy focusing on single-point sales transactions rather than building longer-term customer relationships, emphasizing product exchange and immediate revenue.

E-Selling

The process of using digital platforms and tools to conduct sales activities, including promoting, selling, and servicing customers online.

Telemarketing Activities

Marketing campaigns conducted over the telephone to sell products or services to potential customers.

Relationship Marketing

A marketing strategy focused on building and maintaining long-term relationships with customers.