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The Main Difference Between Allport's Classification of Traits and Cattell's

question 365

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The main difference between Allport's classification of traits and Cattell's classification of traits is that


Definitions:

Brand Equity

The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.

Franchisers

Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.

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