Which of the Following Pieces of Information Is Used in Market-Product

question 196

Multiple Choice

Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)revenues associated with each point of market share
• C)trends for industry and competitors
• D)possible cannibalization effects on other products in the line
• E)market potential studies

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Definitions:

Sinking Funds

Specialized funds set aside or saved by a company to repay debt or bonds, or to replace capital assets in the future.

Unrecoverable Costs

Expenses that have been paid and cannot be recovered, often referred to as sunk costs, which should not factor into future spending decisions.

Fixed Costs

Costs that do not change with the level of output or sales, such as rent, salaries, or loan repayments.

Variable Costs

Expenses that vary directly with the amount of production output of a company.