The Actions Taken During the Implementation Phase of the Strategic

question 14

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) __________, (3) develop schedules, and (4) execute the marketing program.

• A)select target markets
• B)design the marketing organization
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

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A personal assessment technique where individuals evaluate their skills, values, interests, and personality traits.

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The process of actively looking for employment through various means, including networking, online job boards, and applying to companies directly.

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