The Information Needed for the Implementation Phase of the Strategic

question 151

Multiple Choice

The information needed for the implementation phase of the strategic marketing process includes: (1) a time-based agenda and an action item list to conduct a meeting, (2) __________, and (3) marketing research reports.

• A)positioning studies
• B)market-product grids with target segments and product groupings
• C)organizational charts
• D)detailed plans to execute the marketing program
• E)projected future sales, expenses, and profits