Differentiation Strategy Refers to One of Porter's Generic Business Strategies

question 200

Multiple Choice

Differentiation strategy refers to one of Porter's generic business strategies that

• A)involves controlling expenses and, in turn, lowering product prices targeted at a narrow range of markets segments.
• B)requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
• C)focuses on reducing expenses and, in turn, lowers product prices, while targeting a broad array of market segments.
• D)requires products to have significant points of difference to target one or only a few market segments.
• E)seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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