Which of the Following Information Is Used in the Development

question 29

Multiple Choice

Which of the following information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)market-product grids with target segments and product groupings
• C)trends for industry and competitors
• D)marketing mix actions
• E)market potential studies

Grasp the fundamental statistical concepts used in research such as correlation coefficients and significance levels.

Identify and evaluate questionable research practices including p-hacking and publication bias.

Recognize good practices for interpreting and illustrating correlation in research findings.

Understand the role and importance of replication in scientific research.