Which of the Following Information Is Used in the Development

question 29

Multiple Choice

Which of the following information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)market-product grids with target segments and product groupings
• C)trends for industry and competitors
• D)marketing mix actions
• E)market potential studies

---

Definitions:

Attribution

The psychological process of ascribing causes to behaviors or outcomes, often as a way to understand personal or others' actions.

Arousal Theory

A theory of motivation that posits individuals seek to maintain an optimal level of arousal, not too high or too low.

Romantic Love

A deeply emotional and passionate form of affection towards a partner.

Heighten

To increase the intensity, size, or degree of something.