The Information Needed for the Implementation Phase of the Strategic

question 132

Multiple Choice

The information needed for the implementation phase of the strategic marketing process includes: (1) __________, (2) organizational charts, and (3) marketing research reports.

• A)a time-based agenda and an action item list
• B)positioning studies
• C)market-product grids with target segments and product groupings
• D)detailed plans to execute the marketing program
• E)projected future sales, expenses, and profits

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Definitions:

Systematically Capitalizing

The process of consistently taking advantage of opportunities or strengths in a structured and strategic manner.

Know-how

Practical knowledge, expertise, or skill in how to do something efficiently and effectively, often gained through experience.

Risk Propensity

An individual's or organization's inclination or tendency to undertake actions that have uncertain outcomes, potentially involving loss or danger.

Anticipated Outcomes

Anticipated outcomes are the expected results or consequences of an action or decision.