The Information Needed for the Implementation Phase of the Strategic

question 97

Multiple Choice

The information needed for the implementation phase of the strategic marketing process includes: (1) a time-based agenda and an action item list, (2) organizational charts, and (3) __________.

• A)marketing research reports
• B)positioning studies
• C)market-product grids with targets
• D)detailed plans to execute the marketing program
• E)projected future sales, expenses, and profits

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Definitions:

Ellis' Three Questions

A framework proposed by Marc Ellis for evaluating the ethical and functional aspects of actions within organizations, focusing on purpose, engagement, and impact.

McClelland

Refers to David McClelland's theory on the three types of motivational needs - achievement, affiliation, and power - influencing human behavior.

Principal Needs

Refers to the fundamental requirements or essential priorities that guide decision-making and activities within an organization or project.

Herzberg's Findings

The results from Frederick Herzberg's research which identifies factors causing satisfaction and dissatisfaction in the workplace, leading to the motivation-hygiene theory.