Which of the Following Information Is Used in the Evaluation

question 136

Multiple Choice

Which of the following information is used in the evaluation phase of the strategic marketing process?

• A) action memos to correct problems and exploit opportunities
• B) memos assigning responsibilities for actions and deadlines
• C) revenues associated with each point of market share
• D) trends for industry and competitors
• E) possible cannibalization effects on other products in the line

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Definitions:

Procedure

A set of actions or steps taken in order to achieve a particular end, often standardized and systematic.

Minutes

The official written record of the proceedings and decisions made during a meeting.

Apostrophes

Punctuation marks used to indicate possession or the omission of letters, as in contractions.

Dot

A small, round mark used in punctuation, as a period, or in various digital and print formats, such as the dot in website URLs.