There Are Five Alternative Marketing Strategies That Can Be Identified

question 119

Multiple Choice

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, market specialization, product specialization, selective specialization, and

• A)full coverage.
• B)diversification.
• C)market specialization.
• D)selective specialization.
• E)new-product specialization.

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Definitions:

Explicit and Implicit Coercion

Force or pressure applied in a clear, direct way (explicit) or in a more subtle, indirect manner (implicit) to compel someone to act in a certain way.

Flight Attendants

Airline personnel responsible for ensuring the safety, comfort, and well-being of passengers during flights, including performing safety briefings and providing customer service.

Resistance to Change

The reluctance or refusal to adapt to changes in the workplace or environment, which can stem from various personal or organizational reasons.

Refreezing

The final stage in the Lewin's change model where new behaviors or processes are solidified into the organization's culture after a change has been implemented.