Marketing Plans Must Enable Results to Be Compared with Planned

question 202

Multiple Choice

Marketing plans must enable results to be compared with planned targets,which allows ________,the flexibility to update original plans based on recent results.

• A)replanning
• B)contingency planning
• C)recursive planning
• D)dynamic planning
• E)proactive change

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Definitions:

Finished Goods Inventory

The stock of completed products that are ready for sale but have not yet been sold to customers.

Materials Inventory

A stock of raw materials and components that are stored by a company and used in the production of its goods.

Transactions

The exchanges or transfers of goods, services, or funds that result in changes to the financial position of a business.

Journalize

The process of recording financial transactions in a company's journal, marking the first step in the accounting cycle.