All of the Following Are Key Problems That Emerge in a Firm's

question 165

Multiple Choice

All of the following are key problems that emerge in a firm's strategic marketing process except

• A)line operating managers often feel no sense of ownership in implementing the plans.
• B)bad news is filtered out as information goes up the line to give top management a very rosy picture.
• C)not enough time and effort is spent on data collection; therefore, the plans written are too simple to implement.
• D)plans are based on very poor assumptions about environmental forces.
• E)planners and their plans may have lost sight of their customers' needs.

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