Because Online Shoppers Seek Information, Evaluate Alternatives, and Make Purchase

question 164

Multiple Choice

Because online shoppers seek information, evaluate alternatives, and make purchase decisions on their own time, they are

• A)spending more time shopping outside the home.
• B)more cautious than other shoppers.
• C)more informed and discerning shoppers.
• D)less informed shoppers.
• E)have more ability to save online data.

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Definitions:

Service Business

A type of business that provides intangible products, such as expertise, time, or activities, to customers rather than physical goods.

Manufacturing Business

A company engaged in the production of goods by processing raw materials into finished products.

Merchandising Business

A type of business that purchases goods for resale to customers, making profits from the markup over the cost of goods sold.

Limited Liability Company

An organizational form blending the direct tax system of a sole proprietorship or partnership with the reduced liability features of a corporation.