To Gauge Stickiness, a Company Monitors

question 12

Multiple Choice

To gauge stickiness, a company monitors

• A)the average time it takes customers to make a purchase from the time they log on to a website to the time they log off.
• B)the average time it takes for customers to move from one page of a website to another.
• C)the amount of time per month, in minutes, visitors spend on a company's website.
• D)the number of visits by a unique customer to the same website before an actual purchase is made.
• E)the total time, in hours and minutes, that it takes for a customer to make an online purchase.

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Definitions:

Profit-maximizing Price

The pricing strategy where a firm sets the sale price of its products to achieve the highest possible profit.

Profit-maximizing Price

The price level at which a company can sell its product to achieve the highest possible profit, based on costs, demand, and competition.

Ameritech

A telecommunications company that was one of the Regional Bell Operating Companies following the breakup of AT&T.

Marginal Cost

The incremental cost of fabricating one more unit of a product or service.