People Who Referred 10 Friends to the Procter & Gamble

question 89

Multiple Choice

People who referred 10 friends to the Procter & Gamble website for Physique shampoo received a free, travel-sized styling spray and were entered in a sweepstakes to win a year's supply of the shampoo. The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States. To accomplish this, P&G used

• A) opt-out marketing.
• B) customerization.
• C) viral marketing.
• D) niche marketing.
• E) buzz marketing.

---

Definitions:

Harassment

Unwanted and inappropriate actions or comments, often of a sexual or discriminatory nature, which can cause distress or create a hostile environment.

Harm Model

A theoretical framework used to assess the negative impacts or potential risks associated with a policy, action, or decision on individuals or communities.

Aggression

Behavior that is intended to harm or injure another individual, either physically or psychologically.

Rage

Intense, uncontrolled anger that often leads to aggressive behavior or violence.