Pizza Hut's 2009 Program to Identify a Summer Intern, or __________

question 39

Multiple Choice

Pizza Hut's 2009 program to identify a summer intern, or __________, responsible for monitoring and encouraging dialog on Twitter and other social media networks, is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.

• A)Trusttern
• B)Twintern
• C)Stutern
• D)Brandtern
• E)Blogtern

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Definitions:

Jay Gubrium

A sociologist recognized for his work in qualitative research and studies in aging and life storytelling.

Propinquity

The tendency to partner with people who live close by.

Propinquity

A concept in social psychology referring to the physical or psychological proximity between people, which can affect their likelihood of forming relationships.

Propinquity

The state of being close to someone or something; proximity; it often influences personal relationships and social interactions.