The Use of Toll-Free Telephone Numbers That Customers Call to Obtain

question 214

Multiple Choice

The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as

• A) inbound telemarketing.
• B) outbound telemarketing.
• C) outbound videoconferencing.
• D) interactive marketing.
• E) multichannel selling.

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Definitions:

Component Costs of Capital

The individual expenses associated with the different sources of capital, such as the cost of equity, debt, and preferred stock.

Market-Determined Variables

Economic factors such as prices, wages, and interest rates that are decided by the forces of supply and demand in a free market.

Required Returns

The minimum profit or yield that investors demand for investing in an asset, considering the risk involved.

Risk Premium

The additional return an investor requires to invest in an asset over a risk-free rate, compensating for the risk of the investment.