Encyclopaedia Britannica Used to Pay to Have a Business Reply

question 303

Multiple Choice

Encyclopaedia Britannica used to pay to have a business reply card bound into magazines adjacent to its advertisement.The ad asks people to return the card for more information on how its encyclopedias can help children do better in school.Encyclopaedia Britannica was engaged in

• A)cold canvassing.
• B)order taking.
• C)sales follow-up.
• D)stimulus-response selling.
• E)prospecting.

Differentiate between gatekeeping, agenda setting, and framing, and understand their relevance in media relations.

Recognize the ethical considerations and challenges, including "pay for play," in global media relations.

Compare and contrast media relations strategies of significant political campaigns.

Identify challenges in global media relations and consider various impacting factors.

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Definitions:

Media-Lean

Refers to forms of communication that rely on fewer cues and less interaction, such as texts or emails, compared to more rich, interactive forms.

Nonverbal

Encompasses all forms of communication without the use of spoken language, including body language, gestures, and facial expressions.

Symbols

Objects, signs, or representations that stand for or suggest something else by association, resemblance, or convention.

Decoders

Individuals or devices that interpret and convert communications or data into a comprehensible form.