All of the Following Are Roles That Brand Managers Assume

question 109

Multiple Choice

All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands except

• A)defines the characteristics of the one or more market segments she wants to reach.
• B)buys placement for an ad on a specific section on a social networking site.
• C)composes title and copy for the social network ad.
• D)decides on the images (photos and videos) used to promote the brand.
• E)specifies the web address(es) to which its ad should link based on the brand's social media marketing goals.

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Definitions:

Collateral

An asset that a borrower offers to a lender as security for a loan.

Capital

Refers to financial assets, including funds held in deposit accounts and investments, but can broadly include anything that can enhance a person’s or entity’s ability to generate value.

Character

In finance, part of credit analysis that evaluates a borrower's reputation or track record in repaying debts.

Economic Order Quantity

An inventory management formula that calculates the ideal order quantity a company should purchase for its inventory with the aim of minimizing costs.