Marketers Can Use One of Two Strategies: the First Strategy

question 67

Multiple Choice

Marketers can use one of two strategies: The first strategy uses Facebook pages and YouTube channels, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A)passive receivers; active receivers
• B)an older demographic; a younger demographic
• C)wealthy; disadvantaged
• D)active receivers; passive receivers
• E)evangelists; brand ambassadors

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Definitions:

Larva

A larva is the juvenile form of many animals, which undergoes metamorphosis before becoming an adult, often differing markedly in form and behavior from the adult stage.

Develop

To undergo gradual growth or formation; often refers to the process of bringing new products, technologies, or ideas into existence.

Accumulated Degree Hours

A measure used in forensic entomology and agriculture to estimate the development stage of organisms by accumulating the degrees above a threshold temperature over time.

Larva

The juvenile form of an animal that undergoes metamorphosis, such as an insect or amphibian, typically different in form from the adult.