One Way TV Advertising Can Reduce Wasted Coverage Is to

question 191

Multiple Choice

One way TV advertising can reduce wasted coverage is to

• A)identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by nontargeted viewers.
• B)run shorter ads in a greater number of geographical areas.
• C)identify specific times of day or night when the target audience would be more likely to tune in.
• D)develop more creative ads so that more people will choose to see them.
• E)run the ads on less expensive, narrowly focused, specialized cable and satellite channels.

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Slow and incremental alterations or advancements over a period of time, often leading to significant cumulative effects.

Imperceptible Changes

Modifications that are too slight to be noticed or felt directly, often occurring gradually over time.

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A range of antisocial types of behavior displayed in childhood or adolescence.

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Acts where offenders use or threaten to use force against their victims, including activities such as assault, robbery, and homicide.