The Consumer Sales Promotion That Involves the Use of a Brand-Name

question 17

Multiple Choice

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as

• A)co-branding.
• B)a subliminal tie-in.
• C)product placement.
• D)a partnership promotion.
• E)product parallelism.

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Definitions:

Charitable Trust

A legal arrangement in which assets are held and managed by one party for charitable purposes, providing benefit to the public or a segment of the public.

Museum

An institution dedicated to collecting, preserving, exhibiting, and interpreting artifacts and works of significant historical, cultural, or artistic value.

Express Trust

A trust explicitly created by a settlor, typically in a written document, specifying how trust assets are to be managed and distributed.

Voluntary Action

An act done by choice or free will, without external compulsion.