While Many Commercials That Use Humorous Appeals Gain the Attention

question 139

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience, they

• A)don't work in a global campaign.
• B)contain no information to help consumers.
• C)do not appeal to either men or women.
• D)wear out quickly, boring the consumer.
• E)don't appeal to the Generation Y cohort.

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Definitions:

Social Perception

The process of interpreting and understanding the behavior and characteristics of oneself and others in a social context.

Cognition

The act of learning and understanding information by using our thoughts, experiences, and sensory inputs.

Information

Data that is organized, processed, or presented in a given context to make it meaningful or useful.

Social Loafing

The tendency for individuals to expend less effort on a task when working in a group compared to when working alone.