The Means by Which an Advertising Message Is Communicated to the Target

question 296

Multiple Choice

The means by which an advertising message is communicated to the target audience is through

• A)advertising media.
• B)reach and frequency.
• C)a source.
• D)CPM.
• E)GRP.

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Definitions:

Decision

A choice made after consideration of options and usually involving a degree of judgment or conclusion.

Chart

A graphical representation of data designed to make the information easily understandable at a glance.

Distinctive Competition

Is the unique competitive edge or positioning that sets an entity apart from its competitors in the marketplace.

Unique

Being the only one of its kind; without equal or equivalent in characteristic or importance.