Because Consumers Often Do Not Pay Close Attention to Advertising

question 151

Multiple Choice

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. This means that advertisers are concerned with

• A) frequency.
• B) CPM.
• C) reach.
• D) rating.
• E) gross rating points.

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Definitions:

Profit Maximization

The process or strategy aimed at increasing a business's profits to the highest possible level.

Human Sustainability

An approach focusing on the long-term welfare and development of people within society, often emphasizing health, education, employment, and fair treatment.

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured, often including preventive care, prescriptions, and emergencies.

Temporary Basis

A term denoting employment or an assignment that is intended to last for a limited period of time, often used to fill short-term needs in workforce.