One Disadvantage of Using Newspapers as an Advertising Medium Is

question 317

Multiple Choice

One disadvantage of using newspapers as an advertising medium is their

• A)inability to cover local markets.
• B)long lead time for placing an ad.
• C)long life span.
• D)relatively high cost.
• E)competition for reader attention with other features in the newspaper.

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Definitions:

Profit-Maximizing

The process of adjusting production and pricing strategies to achieve the highest possible profit based on current market conditions.

Monopolistic Competition

An economic configuration where lots of enterprises sell products that are near equivalents but not perfect matches, offering them a measure of market dominance.

Zero Economic Profit

A situation where a firm earns just enough revenue to cover its total costs, including both explicit and implicit costs.

Monopolistic Competition

A market structure in which many companies sell products that are similar but not identical, allowing for competition but with some pricing power for producers.