One Disadvantage of Using Newspapers as an Advertising Medium Is

question 317

Multiple Choice

One disadvantage of using newspapers as an advertising medium is their

• A)inability to cover local markets.
• B)long lead time for placing an ad.
• C)long life span.
• D)relatively high cost.
• E)competition for reader attention with other features in the newspaper.

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Definitions:

Dual Concerns Model

A theoretical framework in conflict resolution that assesses parties’ concerns regarding their own outcomes and the outcomes of others.

Cooperativeness Dimension

An aspect of negotiation that measures the extent to which a party is willing to work with the other side to find a mutually beneficial outcome.

Assertiveness Dimension

A behavioral trait that involves confidently expressing one’s opinions and needs directly and respectfully.

Repeat Business

The act of a customer returning to purchase additional goods or services from a business, often seen as a sign of satisfaction and loyalty.