One Disadvantage of Using the Yellow Pages as an Advertising

question 25

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)the proliferation of directories in many cities.
• B)they have extensive accountability and ROI metrics.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

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Definitions:

Purchase Discount

A deduction that a buyer receives on the invoice price of a purchase if the payment is made within a specified period.

Prepaid Freight

Costs paid in advance for the transportation of goods, often recorded as an asset on the balance sheet until the service is utilized.

Merchandise Inventory

Goods that a company holds with the intent to sell them as part of its primary operations.

Perpetual Inventory System

A method of inventory management where records are updated in real-time with every sale and restocking.