Tests Conducted Before an Advertisement Is Placed in Any Medium

question 31

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement are referred to as

• A) posttests.
• B) pretests.
• C) test screenings.
• D) aided recall testing.
• E) sales tests.

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Definitions:

James D. Thompson

A sociologist known for his contributions to organizational theory, particularly for his work on organizations as open systems.

Joan Woodward

A British sociologist known for her research in industrial organization and the impact of technology on management and organizational structure.

Identified Technologies

Technologies that have been discovered or recognized as potential solutions or tools for specific purposes or problems.

Vertical Specialization

The process of dividing work and responsibilities within an organization or industry based on levels or stages of expertise, focusing on specific functions or processes.