Showing Ad Copy to a Panel of Consumers and Having

question 104

Multiple Choice

Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during

• A) focus groups.
• B) portfolio tests.
• C) jury tests.
• D) theater tests.
• E) performance tests.

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Definitions:

Night Terror

A sleep disorder causing feelings of panic or dread, typically occurring during non-REM sleep and often unremembered.

REM Sleep

A phase of sleep characterized by rapid eye movements and brain activity similar to being awake, often associated with vivid dreaming.

Nightmare

A disturbing dream associated with negative feelings, such as fear or horror, which can awake a person.

Parasomnias

Sleep disturbances in which behaviors and physiological states that normally take place only in the waking state occur while a person is sleeping.