Sales Promotion Has Become a Key Element of the Promotional

question 73

Multiple Choice

Sales promotion has become a key element of the promotional mix, which now accounts for __________ in annual expenditures.

• A)$100 million
• B)$255 million
• C)$5 billion
• D)$25 billion
• E)$74 billion

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Definitions:

Potential Markets

Markets that a company could enter or serve in the future based on its current capabilities, resources, and business strategy.

Phishing

A type of cyberattack in which attackers disguise themselves as trustworthy entities via electronic communication channels to fraudulently obtain sensitive information from individuals.