For Marketers, the Primary Objective of a Sweepstakes Is to

question 349

Multiple Choice

For marketers, the primary objective of a sweepstakes is to

• A)generate store traffic.
• B)retaliate against competitors' actions.
• C)encourage present customers to buy more and minimize brand-switching behavior.
• D)build goodwill.
• E)encourage retailer support.

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Definitions:

Loanable Funds

The market where savers supply funds to borrowers, typically through financial intermediaries.

Quantity Supplied

The total amount of a specific good or service that producers are willing and able to sell at a given price, during a certain time period.

Pension Program

A financial arrangement designed to provide individuals with an income when they are no longer earning a regular income from employment.

Real Rate

The interest rate adjusted for inflation, reflecting the true cost of borrowing or the true return on investment.