Trade Promotions Are

question 187

Multiple Choice

Trade promotions are

• A) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• B) methods used to get a nonpersonal, indirectly paid presentation of a company's products.
• C) advertisements that show actual consumers using the product in a barter or countertrade situation.
• D) sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers.
• E) sales promotions that are directed to ultimate consumers and are used to support advertising and personal selling.

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Definitions:

Influencer Marketing

A form of marketing that focuses on using influential people to deliver a message to a larger market instead of targeting the market directly.

Advocacy Marketing

A marketing approach where existing customers are encouraged to share their positive experiences to attract new customers.

Engagement Marketing

A marketing strategy focused on creating meaningful interactions with consumers and building long-term relationships.

Social Media Guru

An expert or highly knowledgeable individual in the strategies and trends of social media platforms.